Multicultural Marketing And Management: 2 books

Cover of Welcoming Your Chinese Guests
by Multicultural Marketing and Management
Language: English
Release Date: February 21, 2014

China has already taken the place of Japan and become the No.1 outbound tourism market. According to World Travel Organization, there will be 100 million Chinese traveling abroad in 2020. As a tourism and hospitality industry executive, do you want to gain more knowledge on how to welcome your...
Cover of Welcoming Your Indian Guests: A Practical Guide for Hospitality and Tourism
by Multicultural Marketing and Management
Language: English
Release Date: July 6, 2014

“Welcoming Your Indian Guests: A Practical Guide for Hospitality and Tourism” is an easy-to-read introduction to the basics of Indian culture. It is designed for English-speaking audiences – including employers, friends, and hospitality industry professionals from small restaurants to large hotels.
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