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Cover of Public Relations

Public Relations

A Managerial Perspective

by Dr Danny Moss, Barbara DeSanto
Language: English
Release Date: December 15, 2011

Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is...
Cover of Integrated Performance Management

Integrated Performance Management

A Guide to Strategy Implementation

by
Language: English
Release Date: December 2, 2004

Linking various disciplines and management functions, Integrated Performance Management provides the reader with a concrete framework to manage organizations successfully. The authors do not isolate a single strategy to manage performance. Instead, the book focuses on a range of strategies providing...
Cover of Statistics for Healthcare Professionals
by Ian Scott, Deborah Mazhindu
Language: English
Release Date: March 14, 2014

This book introduces you to the basic rules and principles of statistics and shows you how straightforward statistical tests can be performed and analysed in relation to healthcare. Key features of the text are: -Examples which show how statistics are used in the real world -Exercises...
Cover of Analyzing Quantitative Data

Analyzing Quantitative Data

From Description to Explanation

by Professor Norman Blaikie
Language: English
Release Date: February 17, 2003

What basic knowledge and skills do novice researchers in social science require? How can students be helped to over-come `symbol phobia' or `figure blindness'? This generous and constantly insightful book is designed for social researchers who need to know what procedures to use under what...
Cover of Survey Research
by Dr Roger Sapsford
Language: English
Release Date: November 15, 2006

This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: Concise...
Cover of Entrepreneurship for Everyone

Entrepreneurship for Everyone

A Student Textbook

by
Language: English
Release Date: November 11, 2008

[![A companion website is available for this text][]][A companion website is available for this text 1] 'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda'...
Cover of Essentials of Strategic Management
by Dr Dimitrios Koufopoulos, Martyn R Pitt
Language: English
Release Date: March 28, 2012

Electronic Inspection Copy available for instructors here 'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential...
Cover of Encyclopedia of Business in Today's World
by
Language: English
Release Date: June 12, 2009

2009 RUSA Outstanding Business Reference Business in today's world is increasingly diverse. Undertaking commerce, even by an individual, can mean working globally through a welter of new media with opportunities of all kinds rapidly appearing. The boundaries, scope, content, structures, and...
Cover of The Encyclopedia of Housing, Second Edition
by
Language: English
Release Date: May 31, 2012

Since publication of the groundbreaking Encyclopedia of Housing in 1998, many issues have assumed special prominence within this field and, indeed, within the global economy. For instance, the global economic meltdown was spurred in large part by the worst subprime mortgage crisis we’ve seen in...
Cover of Cities and Crisis

Cities and Crisis

New Critical Urban Theory

by
Language: English
Release Date: August 22, 2013

Recognizing the deep relations between politics, finance, cities and citizens, this book argues for a rejuvenated account of urban theory. The book emphasises the need to understand the importance of the 2008 global financial crisis and how the crisis affects cities nested in a variety of political...
Cover of Nonprofit Marketing

Nonprofit Marketing

Marketing Management for Charitable and Nongovernmental Organizations

by Walter Wymer, Dr. Patricia A. Knowles, Dr. Roger Gomes
Language: English
Release Date: March 6, 2006

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in...
Cover of An Introduction to the Sociology of Work and Occupations
by Rudi Volti
Language: English
Release Date: October 11, 2011

The Sociology of Work and Occupations, Second Editionconnects work and occupations to the key subjects of sociological inquiry: social and technological change, race, ethnicity, gender, social class, education, social networks, and modes of organization. In 15 chapters, Rudi Volti succinctly but comprehensively...
Cover of Accounting for the Environment
by Professor Robert H Gray, Jan Bebbington
Language: English
Release Date: July 25, 2001

`This book is a good comprehensive text and comes highly recommended to anyone currently involved in, looking to get involved in, or just interested in environmental management, environmental accounting and reporting' - Pacific Accounting Review This is the long-awaited 2nd edition of the benchmark...
Cover of Energy Efficiency and Climate Change

Energy Efficiency and Climate Change

Conserving Power for a Sustainable Future

by B Sudhakara Reddy, Gaudenz B Assenza, Dora Assenza
Language: English
Release Date: January 20, 2010

This book deals with a gamut of issues related to energy efficiency, development and environment with a view to provide a systematic framework for the efficient utilization of energy. While analysing the barriers and drivers for energy-efficiency investments, it focuses on mobilization of private...
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