Brand Management in Emerging Markets

Theories and Practices

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Brand Management in Emerging Markets by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466662445
Publisher: IGI Global Publication: June 30, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466662445
Publisher: IGI Global
Publication: June 30, 2014
Imprint: Business Science Reference
Language: English
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

More books from IGI Global

Cover of the book Modeling and Simulation Techniques in Structural Engineering by
Cover of the book Metacognition and Successful Learning Strategies in Higher Education by
Cover of the book Multifaceted Approach to Digital Addiction and Its Treatment by
Cover of the book Technologies for Enhancing Pedagogy, Engagement and Empowerment in Education by
Cover of the book Wireless Radio-Frequency Standards and System Design by
Cover of the book Information Visualization Techniques in the Social Sciences and Humanities by
Cover of the book Applications of CALL Theory in ESL and EFL Environments by
Cover of the book Blended Learning across Disciplines by
Cover of the book Sustainable Practices by
Cover of the book Technology and Energy Sources Monitoring by
Cover of the book Mobile Technologies and Handheld Devices for Ubiquitous Learning by
Cover of the book Depth Map and 3D Imaging Applications by
Cover of the book Artificial Intelligence by
Cover of the book Assessing Social Support and Stress in Autism-Focused Virtual Communities by
Cover of the book Handbook of Research on Emerging Digital Tools for Architectural Surveying, Modeling, and Representation by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy