Burgundy

A Global Anthropology of Place and Taste

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Burgundy by Marion Demossier, Berghahn Books
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Author: Marion Demossier ISBN: 9781785338526
Publisher: Berghahn Books Publication: April 23, 2018
Imprint: Berghahn Books Language: English
Author: Marion Demossier
ISBN: 9781785338526
Publisher: Berghahn Books
Publication: April 23, 2018
Imprint: Berghahn Books
Language: English

Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir, and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root.

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Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir, and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root.

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