Business Development, Merger and Crisis Management of International Firms in Japan

Featuring Case Studies from Fortune 500 Companies

Business & Finance, Management & Leadership, Planning & Forecasting, Management

• Author: Parissa Haghirian
• ISBN: 9789813234239
• Publisher: World Scientific Publishing Company
• Publication: July 5, 2018
• Imprint: WSPC
• Language: English

Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book investigates crisis management, strategy development, merger and globalization in a structured and descriptive manner. It aims to support students and decision-makers to learn more about strategic Japanese management and effective decision-making.

Sample Chapter(s)
Case Studies in this Book
Case Study 1. Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market

Request Inspection Copy

Contents:

• Strategy:

  • Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market
  • Suntory: Bringing Japanese Whiskey to the World
  • Asahi Beverages Facing the Challenges of Globalization

• Mergers:

  • Square ENIX
  • Merging EMI Music and Universal: Changing the Japanese Music Industry

• Market Entry:

  • Daimler Entering New Markets
  • Mercari Going Global

• NonProfit Organizations:

  • Second Harvest Japan: How an American Founded Japan's First Food Bank

• Dealing with Crisis:

  • Mitsubishi Heavy Industries Entering New Business Fields
  • Avex: Number One on the Japanese Music Industry

• Business Development:

  • East Japan Railway Company (JR East)
  • Old Meets New: DeNA and the New Keiretsu

Readership: This book is intended for students and professionals interested in finding out more about Japanese management.
Key Features:

• There are very few case studies on Japanese management and marketing available
• The book features companies that are not so well known outside Japan
• The book is a readable volume targeting students in business schools to learn about Japanese MNCs and modern Japanese management styles