BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

Business & Finance, Human Resources & Personnel Management, Training, Marketing & Sales
Cover of the book BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest by Marshal Cohen, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marshal Cohen ISBN: 9780071713566
Publisher: McGraw-Hill Education Publication: January 8, 2010
Imprint: McGraw-Hill Education Language: English
Author: Marshal Cohen
ISBN: 9780071713566
Publisher: McGraw-Hill Education
Publication: January 8, 2010
Imprint: McGraw-Hill Education
Language: English

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

  • Adding new, must-have features through dramatic upgrades
  • Providing extra services to add value
  • Building upon a strong reputation and impressive brand heritage
  • Reevaluating every product to make your company lean and mean as possible

Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

More books from McGraw-Hill Education

Cover of the book McGraw-Hills Nursing School Entrance Exams 2/E by Marshal Cohen
Cover of the book Polish Verbs & Essentials of Grammar, Second Edition by Marshal Cohen
Cover of the book Medical Microbiology: The Big Picture by Marshal Cohen
Cover of the book Critical Analysis Skills For Social Workers by Marshal Cohen
Cover of the book Microsoft SQL Server 2017 on Linux by Marshal Cohen
Cover of the book The Lineman's and Cableman's Handbook, Thirteenth Edition by Marshal Cohen
Cover of the book Official TOEFL iBT® Tests Volume 2 by Marshal Cohen
Cover of the book Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind by Marshal Cohen
Cover of the book Field Engineer's Manual by Marshal Cohen
Cover of the book The Homeowner's DIY Guide to Electrical Wiring by Marshal Cohen
Cover of the book Design for Advanced Manufacturing: Technologies, and Processes by Marshal Cohen
Cover of the book Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price by Marshal Cohen
Cover of the book Schaum's Outline of Principles of Accounting I, Fifth Edition by Marshal Cohen
Cover of the book Programming FPGAs: Getting Started with Verilog by Marshal Cohen
Cover of the book Oracle Data Guard 11g Handbook by Marshal Cohen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy