BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

Business & Finance, Human Resources & Personnel Management, Training, Marketing & Sales
Cover of the book BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest by Marshal Cohen, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marshal Cohen ISBN: 9780071713566
Publisher: McGraw-Hill Education Publication: January 8, 2010
Imprint: McGraw-Hill Education Language: English
Author: Marshal Cohen
ISBN: 9780071713566
Publisher: McGraw-Hill Education
Publication: January 8, 2010
Imprint: McGraw-Hill Education
Language: English

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

  • Adding new, must-have features through dramatic upgrades
  • Providing extra services to add value
  • Building upon a strong reputation and impressive brand heritage
  • Reevaluating every product to make your company lean and mean as possible

Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

More books from McGraw-Hill Education

Cover of the book Easy Spanish Reader Premium, Third Edition by Marshal Cohen
Cover of the book Practice Makes Perfect English Verb Tenses Up Close by Marshal Cohen
Cover of the book The Ultimate Guide to Choosing a Medical Specialty, Fourth Edition by Marshal Cohen
Cover of the book Get Ready! For Standardized Tests : Math Grade 2 by Marshal Cohen
Cover of the book Make Money With Your Captain's License by Marshal Cohen
Cover of the book First Aid for the Internal Medicine Boards, Fourth Edition by Marshal Cohen
Cover of the book How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There by Marshal Cohen
Cover of the book Rhinoplasty by Marshal Cohen
Cover of the book Carpentry and Construction, Sixth Edition by Marshal Cohen
Cover of the book Essential Primary Science by Marshal Cohen
Cover of the book The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof by Marshal Cohen
Cover of the book The Homeowner's DIY Guide to Electrical Wiring by Marshal Cohen
Cover of the book Thrive on Pressure: Lead and Succeed When Times Get Tough by Marshal Cohen
Cover of the book Building Engaged Team Performance: Align Your Processes and People to Achieve Game-Changing Business Results by Marshal Cohen
Cover of the book The Six Sigma Performance Handbook, Chapter 1 - Challenges in Implementing Six Sigma by Marshal Cohen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy