Author: | Alessio Cavicchi, Cristina Santini | ISBN: | 9780081020388 |
Publisher: | Elsevier Science | Publication: | November 5, 2018 |
Imprint: | Woodhead Publishing | Language: | English |
Author: | Alessio Cavicchi, Cristina Santini |
ISBN: | 9780081020388 |
Publisher: | Elsevier Science |
Publication: | November 5, 2018 |
Imprint: | Woodhead Publishing |
Language: | English |
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
This book is a volume in the Consumer Science and Strategic Marketing series.
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
This book is a volume in the Consumer Science and Strategic Marketing series.