Cases on Strategic Social Media Utilization in the Nonprofit Sector

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities, Nonfiction, Computers, Internet
Cover of the book Cases on Strategic Social Media Utilization in the Nonprofit Sector by , IGI Global
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Author: ISBN: 9781466681903
Publisher: IGI Global Publication: February 28, 2015
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466681903
Publisher: IGI Global
Publication: February 28, 2015
Imprint: Information Science Reference
Language: English
Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

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