Cashing In With Content

How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Cashing In With Content by David Meerman Scott, Information Today, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Meerman Scott ISBN: 9781937290276
Publisher: Information Today, Inc. Publication: October 28, 2005
Imprint: Information Today, Inc. Language: English
Author: David Meerman Scott
ISBN: 9781937290276
Publisher: Information Today, Inc.
Publication: October 28, 2005
Imprint: Information Today, Inc.
Language: English

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

More books from Information Today, Inc.

Cover of the book Buying and Selling Information by David Meerman Scott
Cover of the book The Accidental Technology Trainer by David Meerman Scott
Cover of the book Listen Up! by David Meerman Scott
Cover of the book Excellence Every Day: Make the Daily Choice-Inspire Your Employees and Amaze Your Customers by David Meerman Scott
Cover of the book Super Searchers Go to the Source by David Meerman Scott
Cover of the book Information Tomorrow: Reflections on Technology and the Future of Public and Academic Libraries by David Meerman Scott
Cover of the book Research Techniques for Scholars and Students in Religion and Theology by David Meerman Scott
Cover of the book The Librarian's Guide to Micropublishing: Helping Patrons and Communities Use Free and Low-Cost Publishing Tools to Tell Their Stories by David Meerman Scott
Cover of the book Social Software in Libraries: Building Collaboration, Communication, and Community Online by David Meerman Scott
Cover of the book Face2Face by David Meerman Scott
Cover of the book The Cybrarian's Web: An AZ Guide to 101 Free Web 2.0 Tools and Other Resources by David Meerman Scott
Cover of the book Teach Beyond Your Reach by David Meerman Scott
Cover of the book What's the Alternative? by David Meerman Scott
Cover of the book Blogging and RSS Second Edition: A Librarian's Guide by David Meerman Scott
Cover of the book The Accidental Webmaster by David Meerman Scott
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy