Cashing In With Content

How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Cashing In With Content by David Meerman Scott, Information Today, Inc.
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Author: David Meerman Scott ISBN: 9781937290276
Publisher: Information Today, Inc. Publication: October 28, 2005
Imprint: Information Today, Inc. Language: English
Author: David Meerman Scott
ISBN: 9781937290276
Publisher: Information Today, Inc.
Publication: October 28, 2005
Imprint: Information Today, Inc.
Language: English

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

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