The Accidental Library Marketer

Nonfiction, Reference & Language, Language Arts, Library & Information Services
Cover of the book The Accidental Library Marketer by Kathy Dempsey, Information Today, Inc.
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Author: Kathy Dempsey ISBN: 9781573878050
Publisher: Information Today, Inc. Publication: July 7, 2009
Imprint: Language: English
Author: Kathy Dempsey
ISBN: 9781573878050
Publisher: Information Today, Inc.
Publication: July 7, 2009
Imprint:
Language: English
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but theyve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” thats guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but theyve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” thats guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

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