Categorical Statistics for Communication Research

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Categorical Statistics for Communication Research by Bryan E. Denham, Wiley
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Author: Bryan E. Denham ISBN: 9781118927076
Publisher: Wiley Publication: December 12, 2016
Imprint: Wiley-Blackwell Language: English
Author: Bryan E. Denham
ISBN: 9781118927076
Publisher: Wiley
Publication: December 12, 2016
Imprint: Wiley-Blackwell
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Categorical Statistics for Communication**Research presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

  • Provides techniques for analyzing categorical data from a communication studies perspective
  • Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
  • Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
  • Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
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Categorical Statistics for Communication**Research presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

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