CauseWired

Plugging In, Getting Involved, Changing the World

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book CauseWired by Tom Watson, Wiley
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Author: Tom Watson ISBN: 9780470460108
Publisher: Wiley Publication: November 24, 2008
Imprint: Wiley Language: English
Author: Tom Watson
ISBN: 9780470460108
Publisher: Wiley
Publication: November 24, 2008
Imprint: Wiley
Language: English

Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

  • Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
  • Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

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