Commercial Data Mining

Processing, Analysis and Modeling for Predictive Analytics Projects

Nonfiction, Computers, Database Management, Application Software, Business Software, General Computing
Cover of the book Commercial Data Mining by David Nettleton, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Nettleton ISBN: 9780124166585
Publisher: Elsevier Science Publication: January 29, 2014
Imprint: Morgan Kaufmann Language: English
Author: David Nettleton
ISBN: 9780124166585
Publisher: Elsevier Science
Publication: January 29, 2014
Imprint: Morgan Kaufmann
Language: English

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.

Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.

  • Illustrates cost-benefit evaluation of potential projects
  • Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools
  • Approachable reference can be read from cover to cover by readers of all experience levels
  • Includes practical examples and case studies as well as actionable business insights from author's own experience
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.

Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.

More books from Elsevier Science

Cover of the book Handbook of UV Degradation and Stabilization by David Nettleton
Cover of the book Garment Manufacturing Technology by David Nettleton
Cover of the book Fluorinated Ionomers by David Nettleton
Cover of the book Advances in Catalysis by David Nettleton
Cover of the book Communications Engineering Desk Reference by David Nettleton
Cover of the book Food Bioconversion by David Nettleton
Cover of the book Advanced Materials Science and Engineering of Carbon by David Nettleton
Cover of the book Quantum Mechanics with Applications to Nanotechnology and Information Science by David Nettleton
Cover of the book Anti-Angiogenesis Drug Discovery and Development by David Nettleton
Cover of the book In Vitro Toxicology by David Nettleton
Cover of the book Gaseous Hydrogen Embrittlement of Materials in Energy Technologies by David Nettleton
Cover of the book Food Safety by David Nettleton
Cover of the book Autophagy: Cancer, Other Pathologies, Inflammation, Immunity, Infection, and Aging by David Nettleton
Cover of the book Beer by David Nettleton
Cover of the book Advances in Carbene Chemistry, Volume 3 by David Nettleton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy