Competitive Dynamics in the Mobile Phone Industry
Business & Finance, Economics, International Economics, Management & Leadership, Management
| Author: | C. Giachetti | ISBN: | 9781137374127 |
| Publisher: | Palgrave Macmillan UK | Publication: | July 22, 2013 |
| Imprint: | Palgrave Pivot | Language: | English |
| Author: | C. Giachetti |
| ISBN: | 9781137374127 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | July 22, 2013 |
| Imprint: | Palgrave Pivot |
| Language: | English |
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
