Author: | Carolyn M. Vella, John J. McGonagle | ISBN: | 9781440851612 |
Publisher: | ABC-CLIO | Publication: | July 20, 2017 |
Imprint: | Praeger | Language: | English |
Author: | Carolyn M. Vella, John J. McGonagle |
ISBN: | 9781440851612 |
Publisher: | ABC-CLIO |
Publication: | July 20, 2017 |
Imprint: | Praeger |
Language: | English |
A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.
• Provides readers with practical tools and strategies to immediately identify and address their CI problems
• Enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility
• Offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process
• Serves leaders in any organization—for profit or nonprofit—charged with the challenge of maintaining a competitive edge in their industry
A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.
• Provides readers with practical tools and strategies to immediately identify and address their CI problems
• Enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility
• Offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process
• Serves leaders in any organization—for profit or nonprofit—charged with the challenge of maintaining a competitive edge in their industry