Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life by Lawrence  R. Samuel, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lawrence R. Samuel ISBN: 9781440857232
Publisher: ABC-CLIO Publication: July 14, 2017
Imprint: Praeger Language: English
Author: Lawrence R. Samuel
ISBN: 9781440857232
Publisher: ABC-CLIO
Publication: July 14, 2017
Imprint: Praeger
Language: English

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.

• Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52–80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future

• Explains how the unique core values and "passion points" of baby boomers fuel their consumer behavior

• Offers a unique, intelligent, and forward-thinking cultural analysis

• Outlines many ways readers can capitalize on the information presented and act on real business opportunities

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.

• Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52–80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future

• Explains how the unique core values and "passion points" of baby boomers fuel their consumer behavior

• Offers a unique, intelligent, and forward-thinking cultural analysis

• Outlines many ways readers can capitalize on the information presented and act on real business opportunities

More books from ABC-CLIO

Cover of the book Six Skills by Age Six: Launching Early Literacy at the Library by Lawrence  R. Samuel
Cover of the book Tapping the Wisdom That Surrounds You: Mentorship and Women by Lawrence  R. Samuel
Cover of the book Embedded Librarianship: What Every Academic Librarian Should Know by Lawrence  R. Samuel
Cover of the book Being Transgender: What You Should Know by Lawrence  R. Samuel
Cover of the book Social Media: A Reference Handbook by Lawrence  R. Samuel
Cover of the book Waking to Danger: Americans and Nazi Germany, 1933-1941 by Lawrence  R. Samuel
Cover of the book Blessing La Política: The Latino Religious Experience and Political Engagement in the United States by Lawrence  R. Samuel
Cover of the book Virtual Teams: Mastering Communication and Collaboration in the Digital Age by Lawrence  R. Samuel
Cover of the book Bill Gates: A Biography by Lawrence  R. Samuel
Cover of the book Health Care Reform and Disparities: History, Hype, and Hope by Lawrence  R. Samuel
Cover of the book The Green Solution to Breast Cancer: A Promise for Prevention by Lawrence  R. Samuel
Cover of the book Natural Disasters: A Reference Handbook by Lawrence  R. Samuel
Cover of the book Terrorism: The Essential Reference Guide by Lawrence  R. Samuel
Cover of the book His Porn, Her Pain: Confronting America's PornPanic with Honest Talk about Sex by Lawrence  R. Samuel
Cover of the book Global Security Watch—China by Lawrence  R. Samuel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy