Competitive Strategies

Managing the Present, Imagining the Future

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Competitive Strategies by E. Valdani, A. Arbore, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: E. Valdani, A. Arbore ISBN: 9780230354586
Publisher: Palgrave Macmillan UK Publication: November 30, 2012
Imprint: Palgrave Macmillan Language: English
Author: E. Valdani, A. Arbore
ISBN: 9780230354586
Publisher: Palgrave Macmillan UK
Publication: November 30, 2012
Imprint: Palgrave Macmillan
Language: English

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

More books from Palgrave Macmillan UK

Cover of the book Global Perspectives on Adult Education and Learning Policy by E. Valdani, A. Arbore
Cover of the book Existentialism and Romantic Love by E. Valdani, A. Arbore
Cover of the book New Formalist Criticism by E. Valdani, A. Arbore
Cover of the book Animal Ethics and the Autonomous Animal Self by E. Valdani, A. Arbore
Cover of the book Sustainable Innovation Strategy by E. Valdani, A. Arbore
Cover of the book Innovating in a Service-Driven Economy by E. Valdani, A. Arbore
Cover of the book Critical Psychotherapy, Psychoanalysis and Counselling by E. Valdani, A. Arbore
Cover of the book Late Modernity, Individualization and Socialism by E. Valdani, A. Arbore
Cover of the book Fiscal Sustainability and Competitiveness in Europe and Asia by E. Valdani, A. Arbore
Cover of the book Media, Organizations and Identity by E. Valdani, A. Arbore
Cover of the book Camp and Combat on the Sinai and Palestine Front by E. Valdani, A. Arbore
Cover of the book The Legacy of Rosa Luxemburg, Oskar Lange and Micha? Kalecki by E. Valdani, A. Arbore
Cover of the book Happiness by E. Valdani, A. Arbore
Cover of the book Contemporary Indian Dance by E. Valdani, A. Arbore
Cover of the book Gambling, Crime and Society by E. Valdani, A. Arbore
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy