Conducting Online Surveys

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Conducting Online Surveys by Valerie M. Sue, Lois A. Ritter, SAGE Publications
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Author: Valerie M. Sue, Lois A. Ritter ISBN: 9781483342399
Publisher: SAGE Publications Publication: November 23, 2011
Imprint: SAGE Publications, Inc Language: English
Author: Valerie M. Sue, Lois A. Ritter
ISBN: 9781483342399
Publisher: SAGE Publications
Publication: November 23, 2011
Imprint: SAGE Publications, Inc
Language: English

Conducting Online Surveys is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish.

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Conducting Online Surveys is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish.

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