Consumer Behavior in Asia

Issues and Marketing Practice

Business & Finance, Economics, International, Management & Leadership, Management
Cover of the book Consumer Behavior in Asia by Erdener Kaynak, Tsang-Sing Chan, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erdener Kaynak, Tsang-Sing Chan ISBN: 9781317948353
Publisher: Taylor and Francis Publication: June 23, 2014
Imprint: Routledge Language: English
Author: Erdener Kaynak, Tsang-Sing Chan
ISBN: 9781317948353
Publisher: Taylor and Francis
Publication: June 23, 2014
Imprint: Routledge
Language: English

Understand the Asian consumer’s demands and effective marketing strategies!

The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes.

From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts.

Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including:

  • marketing strategies for firms to adjust and thrive as fast food providers in Asia

  • market segmentation considerations for rural and urban areas

  • a complete outline of China’s population segments, buying preferences, and spending power

  • consumer decisions based on the country-of-brand and brand of product

  • Asian generation X-ers’perceptions toward advertising

  • influences of cultural forces on consumer behavior, such as the importance of gift giving

    Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the Asian consumer’s demands and effective marketing strategies!

The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes.

From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts.

Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including:

More books from Taylor and Francis

Cover of the book Sortals and the Subject-predicate Distinction (2001) by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Secret Sects Of Syria by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Dialect and Literature in the Long Nineteenth Century by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Global Democracy and its Difficulties by Erdener Kaynak, Tsang-Sing Chan
Cover of the book The Effects of Personal Involvement in Narrative Discourse by Erdener Kaynak, Tsang-Sing Chan
Cover of the book The Third Reich by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Intentional Innovation by Erdener Kaynak, Tsang-Sing Chan
Cover of the book State of the World 2004 by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Women's Intercultural Performance by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Archaeology After Interpretation by Erdener Kaynak, Tsang-Sing Chan
Cover of the book The Political Use of Military Force in US Foreign Policy by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Feminist Security Studies by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Civilian or Military Power? by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Capital as a Social Kind by Erdener Kaynak, Tsang-Sing Chan
Cover of the book Robert Burns and the Philosophers by Erdener Kaynak, Tsang-Sing Chan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy