Conversation Marketing

How to Be Relevant and Engage Your Customer by Speaking Human

Business & Finance, Marketing & Sales, Customer Service, Business Reference, Business Communication
Cover of the book Conversation Marketing by Kevin Lund, Red Wheel Weiser
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Author: Kevin Lund ISBN: 9781632658692
Publisher: Red Wheel Weiser Publication: October 1, 2018
Imprint: Career Press Language: English
Author: Kevin Lund
ISBN: 9781632658692
Publisher: Red Wheel Weiser
Publication: October 1, 2018
Imprint: Career Press
Language: English

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Conversation Marketing gives you and your company the powerful tools and strategies now required, including:

  • How to earn your audience's attention and provide value at every touch point
  • How to tell a meaningful story
  • How to give your customers agency in the conversation and accept that they're in charge
  • How to listen, not sell

Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Conversation Marketing gives you and your company the powerful tools and strategies now required, including:

Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

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