Corporate Storytelling

Tell Them Your Story

Business & Finance
Cover of the book Corporate Storytelling by Ade Asefeso MCIPS MBA, AA Global Sourcing Ltd
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Author: Ade Asefeso MCIPS MBA ISBN: 1230000259751
Publisher: AA Global Sourcing Ltd Publication: August 11, 2014
Imprint: https://www.createspace.com/4943934 Language: English
Author: Ade Asefeso MCIPS MBA
ISBN: 1230000259751
Publisher: AA Global Sourcing Ltd
Publication: August 11, 2014
Imprint: https://www.createspace.com/4943934
Language: English

Corporate storytelling is about winning...

It's about getting to the core of an organization's value proposition, and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favourably and it's about developing focused, cost-effective programs that enable companies to reinforce the story (and differentiate themselves) through every communication they produce and action they take.

This book explore storytelling for business managers and consultants presenting in the boardroom; what are stories, why are they so powerful, and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Corporate storytelling is about winning...

It's about getting to the core of an organization's value proposition, and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favourably and it's about developing focused, cost-effective programs that enable companies to reinforce the story (and differentiate themselves) through every communication they produce and action they take.

This book explore storytelling for business managers and consultants presenting in the boardroom; what are stories, why are they so powerful, and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations.

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