Creating Global Opportunities

Maersk Line in Containerisation 1973–2013

Business & Finance, Economics, International, Economic History
Cover of the book Creating Global Opportunities by Chris Jephson, Henning Morgen, Cambridge University Press
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Author: Chris Jephson, Henning Morgen ISBN: 9781139904858
Publisher: Cambridge University Press Publication: May 8, 2014
Imprint: Cambridge University Press Language: English
Author: Chris Jephson, Henning Morgen
ISBN: 9781139904858
Publisher: Cambridge University Press
Publication: May 8, 2014
Imprint: Cambridge University Press
Language: English

Today's trade is global. A company can choose to have its headquarters in one part of the world, its production facilities in another and sell its brands in all markets. Since the first sea-borne container transport took place in 1956, the shipping industry has been one of the main facilitators of the globalisation of trade. This book traces the rise to prominence of Maersk Line - the world's leading container operator - and the internal decision-making processes that lay behind the firm's extraordinary expansion between 1973 and 2013. With unprecedented access to company archives, interviews with current and former employees, and extensive statistical information provided by The Economist Intelligence Unit, Containerisation International and Lloyd's Register, this is a valuable resource for students of logistics, shipping or international business. This first inside account of the challenges of building a global business will also appeal to industry specialists and the general business reader.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today's trade is global. A company can choose to have its headquarters in one part of the world, its production facilities in another and sell its brands in all markets. Since the first sea-borne container transport took place in 1956, the shipping industry has been one of the main facilitators of the globalisation of trade. This book traces the rise to prominence of Maersk Line - the world's leading container operator - and the internal decision-making processes that lay behind the firm's extraordinary expansion between 1973 and 2013. With unprecedented access to company archives, interviews with current and former employees, and extensive statistical information provided by The Economist Intelligence Unit, Containerisation International and Lloyd's Register, this is a valuable resource for students of logistics, shipping or international business. This first inside account of the challenges of building a global business will also appeal to industry specialists and the general business reader.

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