Critical Evaluation of Internet Advertising

Business & Finance, Marketing & Sales
Cover of the book Critical Evaluation of Internet Advertising by Marcella Vurro, GRIN Publishing
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Author: Marcella Vurro ISBN: 9783640526260
Publisher: GRIN Publishing Publication: February 2, 2010
Imprint: GRIN Publishing Language: English
Author: Marcella Vurro
ISBN: 9783640526260
Publisher: GRIN Publishing
Publication: February 2, 2010
Imprint: GRIN Publishing
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.

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Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.

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