Critical Evaluation of Internet Advertising

Business & Finance, Marketing & Sales
Cover of the book Critical Evaluation of Internet Advertising by Marcella Vurro, GRIN Publishing
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Author: Marcella Vurro ISBN: 9783640526260
Publisher: GRIN Publishing Publication: February 2, 2010
Imprint: GRIN Publishing Language: English
Author: Marcella Vurro
ISBN: 9783640526260
Publisher: GRIN Publishing
Publication: February 2, 2010
Imprint: GRIN Publishing
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.

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