CRM in Real Time: Empowering Customer Relationships

Nonfiction, Computers, Application Software, Business Software, Business & Finance, Marketing & Sales, Customer Service
Cover of the book CRM in Real Time: Empowering Customer Relationships by Barton J. Goldenberg, Information Today, Inc.
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Author: Barton J. Goldenberg ISBN: 9781937290726
Publisher: Information Today, Inc. Publication: June 1, 2008
Imprint: Information Today, Inc. Language: English
Author: Barton J. Goldenberg
ISBN: 9781937290726
Publisher: Information Today, Inc.
Publication: June 1, 2008
Imprint: Information Today, Inc.
Language: English

Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, this handy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, this handy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms.

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