Cultural and Technological Influences on Global Business

Business & Finance, Marketing & Sales, International, Economics
Cover of the book Cultural and Technological Influences on Global Business by Bryan Christiansen, Ekaterina Turkina, Nigel Williams, IGI Global
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Author: Bryan Christiansen, Ekaterina Turkina, Nigel Williams ISBN: 9781466639690
Publisher: IGI Global Publication: April 30, 2013
Imprint: Business Science Reference Language: English
Author: Bryan Christiansen, Ekaterina Turkina, Nigel Williams
ISBN: 9781466639690
Publisher: IGI Global
Publication: April 30, 2013
Imprint: Business Science Reference
Language: English

Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

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Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

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