Author: | ISBN: | 9781554584185 | |
Publisher: | Wilfrid Laurier University Press | Publication: | May 9, 2012 |
Imprint: | Wilfrid Laurier University Press | Language: | English |
Author: | |
ISBN: | 9781554584185 |
Publisher: | Wilfrid Laurier University Press |
Publication: | May 9, 2012 |
Imprint: | Wilfrid Laurier University Press |
Language: | English |
5
“Grammars of Exchange”: The “Oriental Woman” in the Global Market
Belén Martín-Lucas
Belén Martín-Lucas, addressing the contemporary politics of the international book market, analyses the “Orientalist marketing tactics” that package the work of “ethnic” writers from Canada in ways that raise their economic value while devaluing their political ones.
5
“Grammars of Exchange”: The “Oriental Woman” in the Global Market
Belén Martín-Lucas
Belén Martín-Lucas, addressing the contemporary politics of the international book market, analyses the “Orientalist marketing tactics” that package the work of “ethnic” writers from Canada in ways that raise their economic value while devaluing their political ones.