Debt and Transfiguration: Prospects for Latin America's Economic Revival

Prospects for Latin America's Economic Revival

Business & Finance, Marketing & Sales, Customer Service, Economics
Cover of the book Debt and Transfiguration: Prospects for Latin America's Economic Revival by David Felix, Taylor and Francis
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Author: David Felix ISBN: 9781315490595
Publisher: Taylor and Francis Publication: May 23, 2019
Imprint: Routledge Language: English
Author: David Felix
ISBN: 9781315490595
Publisher: Taylor and Francis
Publication: May 23, 2019
Imprint: Routledge
Language: English

Collection of essays representing the analysis and policy proposals of a wide range of economists, and dealing with many contentious issues about the re-structuring strategies of Latin American debtor countries, their economic and political adjustments, and schemes for external financing.  Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Collection of essays representing the analysis and policy proposals of a wide range of economists, and dealing with many contentious issues about the re-structuring strategies of Latin American debtor countries, their economic and political adjustments, and schemes for external financing.  Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

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