Designing Health Messages
Approaches from Communication Theory and Public Health Practice
Nonfiction, Reference & Language, Language Arts, Communication, Reference
| Author: | ISBN: | 9781506319544 | |
| Publisher: | SAGE Publications | Publication: | February 10, 1995 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | |
| ISBN: | 9781506319544 |
| Publisher: | SAGE Publications |
| Publication: | February 10, 1995 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
