Dictionary of Advertising and Marketing Concepts

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger, Taylor and Francis
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Author: Arthur Asa Berger ISBN: 9781315430515
Publisher: Taylor and Francis Publication: July 1, 2016
Imprint: Routledge Language: English
Author: Arthur Asa Berger
ISBN: 9781315430515
Publisher: Taylor and Francis
Publication: July 1, 2016
Imprint: Routledge
Language: English

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

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