Digilogue

How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Business & Finance
Cover of the book Digilogue by Anders Sorman-Nilsson, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anders Sorman-Nilsson ISBN: 9781118641392
Publisher: Wiley Publication: June 19, 2013
Imprint: Wrightbooks Language: English
Author: Anders Sorman-Nilsson
ISBN: 9781118641392
Publisher: Wiley
Publication: June 19, 2013
Imprint: Wrightbooks
Language: English

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?

The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue."

A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?

The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue."

A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

More books from Wiley

Cover of the book C++ All-in-One For Dummies by Anders Sorman-Nilsson
Cover of the book Introduction to Pharmaceutical Analytical Chemistry by Anders Sorman-Nilsson
Cover of the book Computational Spectroscopy by Anders Sorman-Nilsson
Cover of the book M&A by Anders Sorman-Nilsson
Cover of the book Visual Guide to Hedge Funds by Anders Sorman-Nilsson
Cover of the book A Companion to the Antebellum Presidents, 1837 - 1861 by Anders Sorman-Nilsson
Cover of the book The Project Meeting Facilitator by Anders Sorman-Nilsson
Cover of the book Philosophy & Ethics For Dummies 2 eBook Bundle: Philosophy For Dummies & Ethics For Dummies by Anders Sorman-Nilsson
Cover of the book The BIM Manager's Handbook, Part 3 by Anders Sorman-Nilsson
Cover of the book Bookkeeping for Nonprofits by Anders Sorman-Nilsson
Cover of the book Software Technology by Anders Sorman-Nilsson
Cover of the book Ethical Issues in Forensic Psychiatry by Anders Sorman-Nilsson
Cover of the book The Chemistry of Food by Anders Sorman-Nilsson
Cover of the book DeMark Indicators by Anders Sorman-Nilsson
Cover of the book Total Facility Management by Anders Sorman-Nilsson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy