Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Business & Finance, Industries & Professions, Industries, Nonfiction, Computers, Internet
Cover of the book Digital Wars by Charles Arthur, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Charles Arthur ISBN: 9780749472047
Publisher: Kogan Page Publication: May 3, 2014
Imprint: Kogan Page Language: English
Author: Charles Arthur
ISBN: 9780749472047
Publisher: Kogan Page
Publication: May 3, 2014
Imprint: Kogan Page
Language: English

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.

This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.

This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

More books from Kogan Page

Cover of the book How to Make Partner and Still Have a Life by Charles Arthur
Cover of the book Emotionomics by Charles Arthur
Cover of the book The Transport Manager's and Operator's Handbook 2010 by Charles Arthur
Cover of the book The Legal Risk Management Handbook by Charles Arthur
Cover of the book New Thinking on Leadership by Charles Arthur
Cover of the book Employment Law by Charles Arthur
Cover of the book Warehousing and Transportation Logistics by Charles Arthur
Cover of the book Start Up and Run Your Own Business by Charles Arthur
Cover of the book Wellbeing at Work by Charles Arthur
Cover of the book The 8 Steps to Strategic Success by Charles Arthur
Cover of the book Armstrong's Handbook of Strategic Human Resource Management by Charles Arthur
Cover of the book How the Stock Market Works by Charles Arthur
Cover of the book Leadership Coaching by Charles Arthur
Cover of the book Customer-Centric Marketing by Charles Arthur
Cover of the book Introduction to Employment Law by Charles Arthur
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy