Direct Sales and Direct Faith in Latin America
Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family, Religion & Spirituality
| Author: | P. Cahn | ISBN: | 9780230118904 |
| Publisher: | Palgrave Macmillan US | Publication: | May 9, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | P. Cahn |
| ISBN: | 9780230118904 |
| Publisher: | Palgrave Macmillan US |
| Publication: | May 9, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.
