Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Disruptive Marketing by Geoffrey Colon, AMACOM
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Geoffrey Colon ISBN: 9780814437407
Publisher: AMACOM Publication: August 9, 2016
Imprint: AMACOM Language: English
Author: Geoffrey Colon
ISBN: 9780814437407
Publisher: AMACOM
Publication: August 9, 2016
Imprint: AMACOM
Language: English

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

More books from AMACOM

Cover of the book Auditing Your Human Resources Department by Geoffrey Colon
Cover of the book The Girls' Guide to Building a Million-Dollar Business by Geoffrey Colon
Cover of the book Your Own Terms by Geoffrey Colon
Cover of the book The Etiquette Edge by Geoffrey Colon
Cover of the book Fail Fast or Win Big by Geoffrey Colon
Cover of the book Great Customer Service on the Telephone by Geoffrey Colon
Cover of the book Secrets of Special Ops Leadership by Geoffrey Colon
Cover of the book The Emotional Intelligence Activity Kit by Geoffrey Colon
Cover of the book Coolfarming by Geoffrey Colon
Cover of the book Make Your Contacts Count by Geoffrey Colon
Cover of the book Eat Like a Champion by Geoffrey Colon
Cover of the book Cracking the New Job Market by Geoffrey Colon
Cover of the book Generations at Work by Geoffrey Colon
Cover of the book Training in Motion by Geoffrey Colon
Cover of the book Becoming an Extraordinary Manager by Geoffrey Colon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy