Dressing for Austerity

Aspiration, Leisure and Fashion in Post-war Britain

Nonfiction, Art & Architecture, General Art, Fashion, Social & Cultural Studies, Social Science, History
Cover of the book Dressing for Austerity by Dr Geraldine Biddle-Perry, Bloomsbury Publishing
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Author: Dr Geraldine Biddle-Perry ISBN: 9781786721976
Publisher: Bloomsbury Publishing Publication: April 30, 2017
Imprint: I.B. Tauris Language: English
Author: Dr Geraldine Biddle-Perry
ISBN: 9781786721976
Publisher: Bloomsbury Publishing
Publication: April 30, 2017
Imprint: I.B. Tauris
Language: English

A new look for Austerity...

The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period – its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A new look for Austerity...

The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period – its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

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