Driving Green Consumerism Through Strategic Sustainability Marketing

Business & Finance, Economics, Sustainable Development, Nonfiction, Art & Architecture, Architecture, Marketing & Sales
Cover of the book Driving Green Consumerism Through Strategic Sustainability Marketing by , IGI Global
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Author: ISBN: 9781522529149
Publisher: IGI Global Publication: November 30, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522529149
Publisher: IGI Global
Publication: November 30, 2017
Imprint: Business Science Reference
Language: English

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

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