E-Commerce Strategy

Text and Cases

Business & Finance, Industries & Professions, Information Management, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book E-Commerce Strategy by Sanjay Mohapatra, Springer US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sanjay Mohapatra ISBN: 9781461441427
Publisher: Springer US Publication: October 2, 2012
Imprint: Springer Language: English
Author: Sanjay Mohapatra
ISBN: 9781461441427
Publisher: Springer US
Publication: October 2, 2012
Imprint: Springer
Language: English

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.

E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.

E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

More books from Springer US

Cover of the book Air Pollution Modeling and Its Application XI by Sanjay Mohapatra
Cover of the book Molecular Pathology of Neoplastic Gastrointestinal Diseases by Sanjay Mohapatra
Cover of the book The Crisis in Telecommunications Carrier Liability by Sanjay Mohapatra
Cover of the book Calcium and Cellular Metabolism by Sanjay Mohapatra
Cover of the book The Collected Works of L. S. Vygotsky by Sanjay Mohapatra
Cover of the book Sensors and Low Power Signal Processing by Sanjay Mohapatra
Cover of the book The Neurobiologic Mechanisms in Manipulative Therapy by Sanjay Mohapatra
Cover of the book Advances in Ocular Toxicology by Sanjay Mohapatra
Cover of the book Cancers of the Head and Neck by Sanjay Mohapatra
Cover of the book Decision Making in Criminal Justice by Sanjay Mohapatra
Cover of the book A Priori Wire Length Estimates for Digital Design by Sanjay Mohapatra
Cover of the book Superconducting Electron-Optic Devices by Sanjay Mohapatra
Cover of the book Neandertals and Modern Humans in Western Asia by Sanjay Mohapatra
Cover of the book Handbook of Marketing Decision Models by Sanjay Mohapatra
Cover of the book Solid Freeform Fabrication: A New Direction in Manufacturing by Sanjay Mohapatra
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy