Ecommerce heralds the end of Brand Building

Business & Finance, Marketing & Sales
Cover of the book Ecommerce heralds the end of Brand Building by Martin Rait, Martin Rait
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Author: Martin Rait ISBN: 9781877485961
Publisher: Martin Rait Publication: April 11, 2010
Imprint: Smashwords Edition Language: English
Author: Martin Rait
ISBN: 9781877485961
Publisher: Martin Rait
Publication: April 11, 2010
Imprint: Smashwords Edition
Language: English

A brief overview of branding, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A brief overview of branding, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?

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