Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Business & Finance, Marketing & Sales
Cover of the book Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love by Brian D. Till, Donna D. Heckler, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian D. Till, Donna D. Heckler ISBN: 9780132143240
Publisher: Pearson Education Publication: October 16, 2009
Imprint: FT Press Language: English
Author: Brian D. Till, Donna D. Heckler
ISBN: 9780132143240
Publisher: Pearson Education
Publication: October 16, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

More books from Pearson Education

Cover of the book Facebook Marketing by Brian D. Till, Donna D. Heckler
Cover of the book Cross-Platform Development in C++ by Brian D. Till, Donna D. Heckler
Cover of the book Security and Privacy For Microsoft Office 2010 Users by Brian D. Till, Donna D. Heckler
Cover of the book Making Better Sense by Brian D. Till, Donna D. Heckler
Cover of the book Apple Training Series by Brian D. Till, Donna D. Heckler
Cover of the book Build Windows 8 Apps with Microsoft Visual C# and Visual Basic Step by Step by Brian D. Till, Donna D. Heckler
Cover of the book Easy Windows 8 by Brian D. Till, Donna D. Heckler
Cover of the book Web 2.0 and Social Networking for the Enterprise by Brian D. Till, Donna D. Heckler
Cover of the book A New Approach for Meeting the Challenges of AIDS by Brian D. Till, Donna D. Heckler
Cover of the book I/O Consolidation in the Data Center by Brian D. Till, Donna D. Heckler
Cover of the book My eBay for Seniors by Brian D. Till, Donna D. Heckler
Cover of the book Notes on Digital Signal Processing by Brian D. Till, Donna D. Heckler
Cover of the book Experiment! by Brian D. Till, Donna D. Heckler
Cover of the book Real-Time 3D Rendering with DirectX and HLSL by Brian D. Till, Donna D. Heckler
Cover of the book You Can Be Happy by Brian D. Till, Donna D. Heckler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy