Electronic Commerce Management for Business Activities and Global Enterprises

Competitive Advantages

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Management & Leadership, Management
Cover of the book Electronic Commerce Management for Business Activities and Global Enterprises by In Lee, IGI Global
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Author: In Lee ISBN: 9781466623194
Publisher: IGI Global Publication: June 30, 2012
Imprint: Business Science Reference Language: English
Author: In Lee
ISBN: 9781466623194
Publisher: IGI Global
Publication: June 30, 2012
Imprint: Business Science Reference
Language: English
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

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