Emerging Baby Boomer Trends: Maturialism (Mature Materialism) and SKI-ing (Spending the Kids’ Inheritance)

Business & Finance, Marketing & Sales

• Author: Chris Maloney
• ISBN: 9781452370286
• Publisher: Chris Maloney
• Publication: November 27, 2010
• Imprint: Smashwords Edition
• Language: English

This ebook looks at the underlying factors driving these emerging consumer trends, and how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of
consumerism they have become accustomed to into retirement.