Entrepreneurial Creativity in a Virtual World

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Entrepreneurial Creativity in a Virtual World by Denise Tsang, Edward Elgar Publishing
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Author: Denise Tsang ISBN: 9781849808170
Publisher: Edward Elgar Publishing Publication: May 29, 2015
Imprint: Language: English
Author: Denise Tsang
ISBN: 9781849808170
Publisher: Edward Elgar Publishing
Publication: May 29, 2015
Imprint:
Language: English
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community.

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