Entrepreneurial Creativity in a Virtual World

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Entrepreneurial Creativity in a Virtual World by Denise Tsang, Edward Elgar Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Denise Tsang ISBN: 9781849808170
Publisher: Edward Elgar Publishing Publication: May 29, 2015
Imprint: Language: English
Author: Denise Tsang
ISBN: 9781849808170
Publisher: Edward Elgar Publishing
Publication: May 29, 2015
Imprint:
Language: English
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community.

More books from Edward Elgar Publishing

Cover of the book Determann's Field Guide to Data Privacy Law by Denise Tsang
Cover of the book Financial Crises and Recession in the Global Economy, Fourth Edition by Denise Tsang
Cover of the book The Evolution of the World Economy by Denise Tsang
Cover of the book Comparative Law for SpanishEnglish Speaking Lawyers by Denise Tsang
Cover of the book Organizational Opportunity and Deviant Behavior by Denise Tsang
Cover of the book Comparative Corporate Governance by Denise Tsang
Cover of the book Challenging Neoliberalism by Denise Tsang
Cover of the book Industrial Policy in Developing Countries by Denise Tsang
Cover of the book Thinking Differently about Leadership by Denise Tsang
Cover of the book Competition, Coordination and Diversity by Denise Tsang
Cover of the book Sustaining Biodiversity and Ecosystem Functions by Denise Tsang
Cover of the book Reshaping India in the New Global Context by Denise Tsang
Cover of the book Game Theory and Public Policy, SECOND EDITION by Denise Tsang
Cover of the book Decisions by Denise Tsang
Cover of the book Patents, Human Rights and Access to Science by Denise Tsang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy