Essentials of Marketing Research

Putting Research Into Practice

Business & Finance, Marketing & Sales, Research
Cover of the book Essentials of Marketing Research by Professor Kenneth E. Clow, Professor Karen E. James, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor Kenneth E. Clow, Professor Karen E. James ISBN: 9781483315621
Publisher: SAGE Publications Publication: January 9, 2013
Imprint: SAGE Publications, Inc Language: English
Author: Professor Kenneth E. Clow, Professor Karen E. James
ISBN: 9781483315621
Publisher: SAGE Publications
Publication: January 9, 2013
Imprint: SAGE Publications, Inc
Language: English

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.  

More books from SAGE Publications

Cover of the book A Fly in the Curry by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Race and Crime by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Young People and New Media by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Your Literacy Standards Companion, Grades K-2 by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Stateless in South Asia by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Prisoner Reentry in the Era of Mass Incarceration by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book India's Financial Sector by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Understanding Girl Bullying and What to Do About It by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Group Work Leadership by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Politics of Post-Civil Society by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Person-Centered Approaches for Counselors by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Early Childhood Studies by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book The SAGE Handbook of Consumer Culture by Professor Kenneth E. Clow, Professor Karen E. James
Cover of the book Skills in Person-Centred Counselling & Psychotherapy by Professor Kenneth E. Clow, Professor Karen E. James
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy