Ethnography for Designers

Nonfiction, Art & Architecture, Architecture
Cover of the book Ethnography for Designers by Galen Cranz, Taylor and Francis
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Author: Galen Cranz ISBN: 9781317309512
Publisher: Taylor and Francis Publication: February 26, 2016
Imprint: Routledge Language: English
Author: Galen Cranz
ISBN: 9781317309512
Publisher: Taylor and Francis
Publication: February 26, 2016
Imprint: Routledge
Language: English

Ethnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. It does this by noting the terms and underlying structure of thought people use to describe aspects of their culture. By responding to underlying cognitive patterns, the architect can both respond to the user and interpret creatively. Thus, ethno-semantic methods can help designers to enhance their professional responsibility to users and, at the same time, to feel fulfilled creatively. This book is a practical guide for those teaching social factors and social research methods to designers and for those using these methods in practice.

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Ethnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. It does this by noting the terms and underlying structure of thought people use to describe aspects of their culture. By responding to underlying cognitive patterns, the architect can both respond to the user and interpret creatively. Thus, ethno-semantic methods can help designers to enhance their professional responsibility to users and, at the same time, to feel fulfilled creatively. This book is a practical guide for those teaching social factors and social research methods to designers and for those using these methods in practice.

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