Europe’s Hidden Potential

How the ‘Old Continent’ Could Turn into a New Superpower

Business & Finance, Economics, International
Cover of the book Europe’s Hidden Potential by Mr Burkhard Schwenker, Mr Thomas Clark, Bloomsbury Publishing
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Author: Mr Burkhard Schwenker, Mr Thomas Clark ISBN: 9781408192283
Publisher: Bloomsbury Publishing Publication: January 3, 2013
Imprint: A&C Black Business Information and Development Language: English
Author: Mr Burkhard Schwenker, Mr Thomas Clark
ISBN: 9781408192283
Publisher: Bloomsbury Publishing
Publication: January 3, 2013
Imprint: A&C Black Business Information and Development
Language: English

Sandwiched between the US - the sole superpower at the turn of the millennium - and China as the expected next superpower, Europe is rarely discussed as a potential dealer of the 21st century. At best, it is seen as an able follower of trends set by others. At worst, it is regarded as a relic; a kind of vast open-air museum with a rich culture and good food, immersed in a glorious past with limited prospects.

Europe's Hidden Potential explores how an 'overlooked and underrated' continent can harness its potential to positively shape the global and economic future.

As the world is looking for an alternative leader, this book shows how Europe can - and ought to - lead the way once more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sandwiched between the US - the sole superpower at the turn of the millennium - and China as the expected next superpower, Europe is rarely discussed as a potential dealer of the 21st century. At best, it is seen as an able follower of trends set by others. At worst, it is regarded as a relic; a kind of vast open-air museum with a rich culture and good food, immersed in a glorious past with limited prospects.

Europe's Hidden Potential explores how an 'overlooked and underrated' continent can harness its potential to positively shape the global and economic future.

As the world is looking for an alternative leader, this book shows how Europe can - and ought to - lead the way once more.

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