Exploring Markets

A Very Brief Introduction

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
Cover of the book Exploring Markets by Stefan Kühl, Metaplan
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefan Kühl ISBN: 9780999147955
Publisher: Metaplan Publication: September 1, 2017
Imprint: Organizational Dialogue Press Language: English
Author: Stefan Kühl
ISBN: 9780999147955
Publisher: Metaplan
Publication: September 1, 2017
Imprint: Organizational Dialogue Press
Language: English

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

More books from Marketing & Sales

Cover of the book Managing Customers Through Economic Cycles by Stefan Kühl
Cover of the book 总经理—你就是企业形象代言人 by Stefan Kühl
Cover of the book Demerara by Stefan Kühl
Cover of the book Quella sporca tartina by Stefan Kühl
Cover of the book Soft Sell by Stefan Kühl
Cover of the book Il ruolo delle recensioni nell'evoluzione della Popular Music: mezzo secolo di ROLLING STONE e SPIN by Stefan Kühl
Cover of the book Die Macht der Worte by Stefan Kühl
Cover of the book Consumption Behavior - Comparison of SPAR and LIDL by Stefan Kühl
Cover of the book Lean Selling by Stefan Kühl
Cover of the book Get 1000 Readers for Your Self-Published Book by Stefan Kühl
Cover of the book We by Stefan Kühl
Cover of the book Digital Marketer by Stefan Kühl
Cover of the book 67 Ways to Make Fabulous Money Doing What You Love by Stefan Kühl
Cover of the book Negotiating with Backbone by Stefan Kühl
Cover of the book Create the High Performance Sales Environment® by Stefan Kühl
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy