Zara: An analysis of market-orientated supply chain management in the retail fashion industry
Business & Finance, Marketing & Sales
| Author: | Carmen de la Cruz Iglesias | ISBN: | 9783640406159 |
| Publisher: | GRIN Publishing | Publication: | August 20, 2009 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Carmen de la Cruz Iglesias |
| ISBN: | 9783640406159 |
| Publisher: | GRIN Publishing |
| Publication: | August 20, 2009 |
| Imprint: | GRIN Publishing |
| Language: | English |
Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.
Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.
