Export Strategy: Markets and Competition (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book Export Strategy: Markets and Competition (RLE Marketing) by Nigel Piercy, Taylor and Francis
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Author: Nigel Piercy ISBN: 9781317654001
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Nigel Piercy
ISBN: 9781317654001
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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