Eye Tracking the User Experience
A Practical Guide to Research
Nonfiction, Computers, Advanced Computing, Engineering, Computer Vision, Programming, Systems Analysis
| Author: | Aga Bojko | ISBN: | 9781933820910 |
| Publisher: | Rosenfeld Media | Publication: | November 15, 2013 |
| Imprint: | Rosenfeld Media | Language: | English |
| Author: | Aga Bojko |
| ISBN: | 9781933820910 |
| Publisher: | Rosenfeld Media |
| Publication: | November 15, 2013 |
| Imprint: | Rosenfeld Media |
| Language: | English |
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
