Why We Fail
Learning from Experience Design Failures
Nonfiction, Computers, Internet, Web Development, Web Site Design
| Author: | Victor Lombardi | ISBN: | 9781933820590 |
| Publisher: | Rosenfeld Media | Publication: | July 15, 2013 |
| Imprint: | Rosenfeld Media | Language: | English |
| Author: | Victor Lombardi |
| ISBN: | 9781933820590 |
| Publisher: | Rosenfeld Media |
| Publication: | July 15, 2013 |
| Imprint: | Rosenfeld Media |
| Language: | English |
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
