Fashion in the 1970s

Nonfiction, Home & Garden, Crafts & Hobbies, Needlecrafts & Fabric, Fashion, Art & Architecture, General Art, History
Cover of the book Fashion in the 1970s by Daniel Milford-Cottam, Bloomsbury Publishing
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Author: Daniel Milford-Cottam ISBN: 9781784423032
Publisher: Bloomsbury Publishing Publication: October 18, 2018
Imprint: Shire Publications Language: English
Author: Daniel Milford-Cottam
ISBN: 9781784423032
Publisher: Bloomsbury Publishing
Publication: October 18, 2018
Imprint: Shire Publications
Language: English

The 1970s was a decade of style contrasts: every extreme of fashion was met by an equally trendy opposite reaction. Ankle-length maxi skirts vied for attention with super-short hot-pants. Outfits in vibrant prints and obviously man-made fabrics contrasted with subtly-coloured ensembles in wool jerseys and silky crepes. Delicate floral cottons, hand-knits and hand-tooled leather came up against boldly synthetic and plastic looks perched atop platform shoes – for men and women alike. More so than at any other time, fashion looked backwards in order to dress the future with quirkily ironic retro looks, while alternative street-style movements such as Punk used appearance to startle and challenge the establishment. In this book, Daniel Milford-Cottam uses colourful photographs to illustrate an eye-opening introduction to the bold fashions that still have such resonance today.

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The 1970s was a decade of style contrasts: every extreme of fashion was met by an equally trendy opposite reaction. Ankle-length maxi skirts vied for attention with super-short hot-pants. Outfits in vibrant prints and obviously man-made fabrics contrasted with subtly-coloured ensembles in wool jerseys and silky crepes. Delicate floral cottons, hand-knits and hand-tooled leather came up against boldly synthetic and plastic looks perched atop platform shoes – for men and women alike. More so than at any other time, fashion looked backwards in order to dress the future with quirkily ironic retro looks, while alternative street-style movements such as Punk used appearance to startle and challenge the establishment. In this book, Daniel Milford-Cottam uses colourful photographs to illustrate an eye-opening introduction to the bold fashions that still have such resonance today.

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